Defining a Sustainability Strategy is not so easy. In our experience it is crucial to find the intersections between the organisation’s (core) characteristics and current strategy before a Sustainability Strategy can be defined. Once a clear end game has been visualized, guidance needs to be given to the organization and this is best done by setting clear objectives and targets. Additionally the path to be taken needs to be detailed so that insight is provided about the future journey. And finally, in order to keep control on your journey, intermediate checkpoints have to be defined which can be tracked and reported along the way.